Feb 10, 2023
Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to assuage the exponential consumer thirst for customised experiences on...
Jan 20, 2023
Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decisions that are becoming increasingly hard to manage. Digitally...
Aug 17, 2022
Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be more innovative in their use of digital technology to improve...
May 30, 2022
B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases.
In this month’s episode of The...
Mar 21, 2022
It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are.
In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme...