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The Experience Makers

Aug 17, 2022

Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be more innovative in their use of digital technology to improve...


May 30, 2022

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more.  In fact, 92% of buyers say they are looking for a B2C experience when making business purchases.

In this month’s episode of The...


Mar 21, 2022

It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are.

 

In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme...


Feb 16, 2022

Today consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store.   This represents a challenge for brands desperately trying to build...


Dec 8, 2021

Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode,...