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The Experience Makers

Oct 14, 2020

In 2006, Clive Humby coined the phrase, ‘data is the new oil’. That was 14 years ago, and yet still today, marketers are grappling with the challenges of making sense of their customer data to deliver actionable insights that improve the customer experience and build competitive advantage. In this episode, The...


Sep 16, 2020

History will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early onset COVID-induced recession, brands are left questioning...


Aug 17, 2020

As COVID-19 took its grip and the world went into lockdown, people everywhere turned to online services to facilitate their every need. Purchasing habits changed overnight but, as lockdown eases and shops start to reopen, what does this really mean for brands and retailers both online and instore? How can they make...


Jun 17, 2020

Research shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and can they trust external channels like social media or influencers to...


May 14, 2020

With almost half (49%*) of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops is waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience...