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The Experience Makers

May 30, 2022

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more.  In fact, 92% of buyers say they are looking for a B2C experience when making business purchases.

In this month’s episode of The...


Mar 21, 2022

It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are.

 

In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme...


Feb 16, 2022

Today consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store.   This represents a challenge for brands desperately trying to build...