Jun 24, 2021
In 2021 digital experiences have the power to make or break
relationships with customers yet delivering them has never been
more of a challenge for brands. The demand for personalised
experiences across multiple channels is becoming increasingly hard
to manage. Marketers are facing a proliferation of customer
segments and context-based decisions and require the strategy,
processes and technology to drive the right content, to the right
channel, at the right time.
The Experience Makers talks to Sitecore’s, Director of Industry Strategy and Marketing, Mike Plimsoll and Wunderman Thompson Technology Strategists, Mark Deal and Adam la Spina. Together they delve into the complexities of today’s content and asset management landscape and give some not-to-be-missed advice to brands hoping to build better experiences.
Download a copy of the report here: https://www.wundermanthompson.com/insight/building-better-experiences
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk)