Nov 17, 2021
The Metaverse is where our digital and physical lives
converge. It takes our current digital lives to a new virtual level
where people, brands and businesses can exist alongside their real
lives - socialising, gaming, creating, trading and owning anything
from real estate, to art, to clothing. According to Daniel Miller,
professor of anthropology at UCL, “The smartphone is no longer just
a device that we use, it’s become the place where we live”. This
has huge implications for brands and advertising as new Metaverse
markets emerge. Join the Experience Makers as we dive into the
Metaverse with Emma Chiu, Global Director of Wunderman Thompson
Intelligence and Prism Wunderman Thompson’s Head of Gaming and
Esports, Grant Paterson.
Download a copy of the report here: https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse
Produced by Breaking Atoms (www.breakingatoms.co.uk)
Music produced by David John Walker (www.imperialbeats.co.uk)